Our goal with the Furbeds website was to create an e-commerce website that is easy to use and promotes the products of an online retailer. The design uses real-life photographs of the products in use by pets and people alike to accentuate the comfort, as well as the style, of the individual pet accessories.

The main objective is to portray the products in a visually appealing light, giving shoppers a view showing how much the animals themselves enjoy the product, and a sense that the purchase of the product is a logical choice for their own pets.